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January 2023
The total value of the U.S. wine market grew 6% over the past year to $83.5 billion, led by a rebounding on-premise sector. As sales normalize at a new, higher baseline than before the pandemic, wine faces multiple challenges. In the latest Industry Metrics, winery direct-to-consumer shipments declined by both value and volume in December yet total consumer spending on domestic wine increased 9% compared to last year.
December 2022
While on-premise and domestic table wine sales led growth of the total U.S. wine market to more than $83 billion in the past 12 months, retail sales and direct-to-consumer shipments fell by both value and volume in November. Softening consumer demand, economic pressure and consolidation among retailers are prompting wineries to find new ways to maintain sales within the off-premise market.
November 2022
Technology has taken center stage in the wine industry over the past three years, helping businesses improve internal processes but also reach a consumer confined by pandemic-related restrictions to working from home.
October 2022
The direct-to-consumer market remains a small but vital slice of total U.S. wine sales and a source of invaluable consumer engagement with less of the competitive pressure of the total beverage alcohol market. DtC shipments in September were flat by value and down 5% by volume, while on-premise sales provided the majority of growth for U.S. wine overall.
September 2022
There were few changes in the annual ranking of the top US wine distributors as the largest companies strengthened their hold of the three-tier market. Direct-to-consumer (DtC) shipments fell by both value and volume in August while winery recruiting remained strong.
August 2022
Consumer demand remains lower than expected amid rising economic concern and inflation. Winery recruiting and total sales stayed strong as direct-to-consumer shipments declined in both value and volume.
July 2022
Wine on-premise sales have rallied but the sector remains very different than it was three years ago as ongoing and new challenges imperil further growth. Total U.S. sales in June grew 12% even as winery direct-to-consumer shipments fell in both value and volume compared to last year.
June 2022
The domestic and global wine markets continue to recover based on sales of higher-priced wines yet ongoing disruptions and inflation could slow that growth. Winery recruiting remains strong, as direct-to-consumer shipment value grew by 8% and sales of domestic wine grew by 9%.
May 2022
One of America’s most popular red winegrapes was a pandemic winner thanks to direct-to-consumer shipments (DtC) and premiumization, but costs and supply challenges could limit future growth. Total DtC shipment value fell 3% in April while the entire U.S. wine market grew 19% to $80 billion.
